The First 45 Seconds

First impressions are tough to overcome. Whether you are presenting a speech or going to a job interview, you need to capture your audience's attention in the first 45 seconds or they will go on to thinking about something else. If that happens, they might miss the very special gift that you are giving them - the key message of your speech.

The first contact that the audience has with you is the title. It is a great tool for generating interest and arousing curiosity. Titles should be short, intriguing or humorous, generate interest, and relevant to your audience and your speech.

From the moment your name is called, you have the opportunity to engage the audience, to perk their interest and show that you are confident and credible. Dress appropriately for the occasion. Remember that people want you to succeed. Shake hands firmly with the Toastmaster, make eye contact with the people in the room. When you scan the audience, remember that you are also being scanned. The audience is thinking, "Do I need to pay attention to you?"

Every word must count in your opening few sentences as if each was a piece of gold. Every movement must support your message.  A simple rule of thumb is to use the active voice whenever possible.  Don't say "At dawn, the crowing of a rooster could be heard", instead say "The rooster crowed proudly at dawn". Use vivid word pictures or interesting relevant facts to capture your audience's attention.

Avoid qualifiers like rather, very, little, pretty good, or maybe. They are leeches that suck the power out of your words. Say "We will do better" rather than "We will try to do a little better", or "He was impatient" rather than "He was rather impatient".

Walk to the front of the room confident that you have a message that the audience will want to hear and that they want you to succeed. Craft your title and your opening so that you grab the audience's attention and make them think "I want to hear what this speaker has to say!" You have 45 seconds. Use it well.